Choosers News & Events

Things have been a little quiet on our social media and website for a while, and for very good reason! In December 2020, Daniel and I relocated to Whangārei to escape the endless threat of Covid-19 lockdowns in Auckland. We wanted to live life in the slow lane for a while, and I wanted to work on the business to get the ball rolling properly after all the stopping and starting due to Covid-19. Life had different ideas though, and not long after arriving in Whangarei, we realised that we would be expecting another arrival in October 2021. A little...

Say hello to our newest print, Bloomfield! We love this print, and we hope you do too! The vibrant colours of our stunning native flora contrast fantastically with black ribbing and hood lining, giving this new print a look that is sure to turn heads as you strut your stuff down the street.Better still, 5% of the profits from all our Bloomfield products will be donated to Youthline. Winter can be hard on mental health during "normal" times, and we know that given the current events around the world, this winter will be harder than ever for some. That is why...

We are thrilled to announce our grand opening! Because we are an online store, there are no ribbons to cut, but rest assured we have done an imaginary ribbon cutting ceremony with novelty sized scissors and all.We are looking forward to years to come of bringing you exciting statement streetwear, and hope that you all feel the same way.